Saturday, May 18, 2013

 

Habits & Social Movements

On page 217 in his chapter on "Saddleback Church and the Montgomery Bus Boycott," Charles Duhigg explains in The Power of Habit:
A movement starts because of social habits of friendship and the strong ties between close acquaintances.

It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together.

And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and ownership.
He refers to this as "a three-part process that historians and sociologists say shows up again and again".

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